Find a UK business you can trust
The honest UK business directory, built to be found by AI. Free to list, paid placement always labelled, and no invented reviews.
Trusted electricians in Leeds
Eight vetted electrical firms, ranked on real signals like NICEIC registration and years trading, not adverts.
We want your UK business to thrive
Independent checks that show you what is working, what is wasted, and what to fix first. We do not run campaigns or sell you ads, so the advice is straight.
✓ £39 a month. Checked against Companies House. Cancel any time.
- Add your service areas
- Fix your Google opening hours
- Answer your last 4 reviews
✓ No invented reviews
✓ 88 original studies
✓ Cancel any time in two clicks
See how AI and customers actually see your business
Answer twelve honest questions. Get a clear score, the one stage to fix first, and a ranked list of what to do about it. No sign up.
Make your business readable to AI search
More people ask ChatGPT or Google for a name before they ever search. Whito listings are structured so AI tools can read them, and our free check shows you how your own website looks to AI. Clear information, no guarantees.
“Best electrician in Leeds?”
Listed on Whito Checked, not claimed
How Whito works
Claim your listing
Find your business and claim it free. Takes a couple of minutes. No card needed.
Get verified
We check your business against Companies House and your own website, then add the Verified badge.
Get found, know what to fix
People and AI tools can find and check your listing. Members get a monthly report on how ChatGPT, Gemini, Copilot and Google AI describe them, plus three prioritised fixes.
We do the checking, so we can show our working
Whito runs its own studies on how UK businesses get found, verified and recommended. Every figure below comes from a study you can read in full.
AI tools rarely agree on who to trust
- Across 15 UK towns, only 6% of businesses were named by all three tools. Most were named by just one.
- 51% of recommended firms could not be verified as active registered companies near the town.
- In 6 of the 15 towns, a tool recommended a company that was dissolved or in liquidation.
The credential is everywhere, the proof is rare
- Across 149 first-page results for heating engineers, a quarter were not a verifiable local business.
- Among genuine local firms, only 3 in 15 showed a Gas Safe number you could actually read.
- A credential a machine cannot read does not exist to AI search. Being verifiable is the advantage.
The UK is closing more businesses than it starts
- In Q1 2026, 83,200 businesses closed and 78,655 opened. A net loss of 4,545 in three months.
- The weakest first quarter for new businesses since ONS quarterly records began in 2017.
- Only 38% of businesses started in 2019 were still trading five years later.
Part of 88 original Whito studies, cited by journalists and AI tools.
Free to be listed, always
Pay only when you want to know what is working.
Free forever, whether or not you ever pay us.
- ✓ Your listing in your town and trade
- ✓ Checked against Companies House
- ✓ Verified badge once confirmed
- ✓ Structured so AI tools can read it
Whito Membership
Know whether AI recommends you, and what to fix.
- ✓ Everything in Verified
- ✓ Enquiries from your listing sent straight to you
- ✓ Monthly AI visibility report: ChatGPT, Gemini, Copilot, Google AI
- ✓ Competitor tracking, month on month
- ✓ Three prioritised fixes every month
- ✓ Quarterly deep check: website, reviews, Google Business Profile
- ✓ Marketing guidance written for your trade
One deep look at everything, delivered in five working days.
- ✓ AI visibility measured: 100 queries across four platforms
- ✓ Every place you are described, and every contradiction
- ✓ Full SEO review: technical, on-page and local
- ✓ Your Google Business Profile, checked properly
- ✓ Five named competitors, compared honestly
- ✓ Where your current marketing spend is being wasted
- ✓ A 90 day plan in priority order
- ✓ Three months of Whito Membership included
Prices exclude VAT. Pay monthly by card or Direct Debit. Cancelling never removes your free Verified listing.
Marketing guidance for your trade
Plain-English help, written for how your industry actually wins customers.
Questions people actually ask us
How long before AI tools mention my business?
It depends on your trade and town. Once your listing is verified and structured, AI tools can read it straight away, though how often they mention you builds over time. Your monthly report shows the movement.
Does a Whito listing guarantee AI recommends me?
No, and anyone who promises that is not being straight with you. We make your business readable and show you what to fix. We never guarantee a result.
What does Whito Membership actually check?
Your AI visibility across ChatGPT, Gemini, Copilot and Google AI, your competitors month on month, and a quarterly deep check on your website, reviews and Google Business Profile, with three prioritised fixes each month.
How much does it cost?
Being listed and verified is free forever. Whito Membership is £39 a month excluding VAT, paid by card or Direct Debit, with no long contract.
What happens if I cancel?
You keep your free Verified listing. You simply stop receiving the monthly reports and guidance. Cancelling takes two clicks.
Why should I trust Whito over an agency?
We do not run campaigns or sell you ads, so we have no reason to talk up work you do not need. Sometimes the honest answer is to spend less.
Is your business on Whito?
Get found. Get verified. Know what to fix.
